Creative direction, styling and content for ethical labels.
I am a content creator, fashion stylist, fair fashion activist & founder of Stories Collective magazine.
A few years ago I started to rethink my life choices, moved to Berlin seeking a new begging. In this process, I distanced myself from my career as a fashion stylist and became a fair fashion activist. Besides being the co-founder of Stories Collective magazine, I currently work in an NGO sorting and pricing second-hand clothes. Although charity and the second-hand industry has its problems, I still believe it is the most sustainable way of consuming fashion and therefore I love to inspire people to do so. After many years acquiring knowledge in different fields of the creative industries, my current career goal is to help ethical and eco friendly fashion business to grow, developing interesting content and beautiful imagery.
Let me tell you a bit of my background
It all started around 2007 when I completed a BA in Fashion Business and started my career in São Paulo, freelancing for lifestyle and fashion magazines. In 2011 I moved to London to study a Master’s Degree at London College of Fashion where I graduated with distinction on the MA Fashion Media Production program, presenting a project about alternative media and fair fashion.
During my time in London, I also put a lot of energy getting all the knowledge I could about fashion styling and media. I completed an internship at Wonderland magazine and worked as a freelance assistant for renowned stylists Caroline Newell, William Gilchrist, Mel Ottenberg and Cathy Kasterine among others. With them, I had the opportunity to work on photo shoots for titles such as Vogue US, L’UOMO Vogue, I-D Magazine, T:The New York Times Style, as well as a few campaigns and celebrities like Rihanna and Jude Law. In London, I also did many independent projects to build up my portfolio, and several important collaborations and jobs including styling for Mariana Jungmann first collection and Catherine Wales’ 3D pieces; photos which were later selected as a campaign for the University of the Arts London.
Back in Brazil in 2013, I freelanced for Brazilian magazines Glamour and Vogue among others titles and brands. I then took part on the costume design team of ‘Geração Brasil’ soap opera produced by TV Globo, the second largest tv network and the largest producer of telenovelas in the world. Freelancing for big titles and companies was really fun but I could not contain my own ideas and decided to join forces with my friend Gabriela Splendore on the development of Stories Collective, a platform with inspiring fashion stories. We invested a lot of time and energy to create our beautiful magazine; we produced and styled shoots in London, Paris and São Paulo with the aim of developing a truly international project based on collaborations. Apart from that, in 2015 I started working with the Brazilian Hip Hop trio Pearls Negras. I styled them for two music videos and their Europe Tour which included a presentation at Glastonbury Festival. After this job was done, I went to Berlin to spend the summer, I fell in love with the city so badly that I have decided to stay a bit longer… it has been 4 years!
Based in Berlin since 2015 I dedicate my time to the curation and editing of Stories Collective, my work at the Berliner Stadmission sorting and pricing second-hand and vintage clothes, and I also support the sustainable fashion project Green Fashion Tours with content and media managing. I am also available for freelancer work in content production, creative direction & fashion styling, hit me up for jobs and collaborations.
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